Juicero CEO guarantees refunds for any upset buyers whereas defending the corporate’s tech



Jeff Dunn, the previous Coca Cola executive who became CEO of Juicero remaining year, has answered to a wave of coverage suggesting that the corporate’s juice press isn’t all that was promised — and he’s providing dissatisfied buyers their money back.

A Bloomberg record showed that Juicero’s packs will be squeezed by hand, no expensive required.

Dunn’s response? He doesn’t deny that hand-squeezing is an awfully real chance, but he does quibble about what you’ll in finding inside, pronouncing it’s “nothing however fresh, uncooked, natural chopped produce” — see, it’s no longer juice but because it hasn’t been pressed.

“What you are going to get with hand-squeezed hacks is a mediocre (and possibly very messy) experience that you gained’t need to repeat as soon as, let by myself daily,” he argued. more importantly, he said, “the value of Juicero is more than a tumbler of cold-pressed juice. way more.”

What … does that imply? in step with Dunn, Juicero’s technology (which is meant to involve 400 custom elements, together with 10 printed circuit boards, a scanner and a microprocessor) allows the company to create “the first closed loop food security gadget,” so Juicero might disable produce packs if there’s, say, a spinach take into account — which won’t sound like an enormous selling point, however this stuff do happen.

Dunn additionally stated the press is “calibrated through taste to ship the very best mixture of style and diet each time” and that the info from the computer helps the corporate manage its provide chain.

“the value is in how easy it is for a frazzled dad to do something excellent for himself whereas getting the children prepared for college, while not having to prep substances and clean a juicer,” Dunn said. “It’s in how the busy professional who desires more veggies in her life gets App reminders to press Produce Packs ahead of they expire, so she doesn’t waste the onerous-earned money she spent on them.”

firstly of his post, Dunn mentioned his intention was to “demonstrate the incredible worth we all know our related device can provide.” And if you’re now not convinced that that is price $four hundred, neatly, there’s some other choice for upset Juicero patrons — Dunn stated the company’s “Happiness assure” (i.e., its return policy) has been extended to duvet anyone who’s ever purchased a Juicero Press. So for the next 30 days, any person who’s sold a Press should be able to return it for a full refund.


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