Summer is a great time to enjoy the outdoors and travel. However, it’s not always the best time for online sales as people hardly spend time indoors. But it’s not all doom and gloom. You can actually boost your summer sales by running promotions that appeal to your existing customers and bring in some new ones too. Here are a few tips on how to boost e-commerce sales during summer.
Promote What Your Customers Use During Summer
Have something your customers can use during summer? This could include outdoor furniture, swim and pool gear, grilling equipment, and travel items. This is the time to remind them that they need these items and there’s a limited time offer to get it at a great discount. You don’t even have to sell such items. You can get creative with whatever it is that you sell. For example, you could promote the toys you’re selling as boredom-busters for kids. Parents who want to keep their kids occupied during the summer will definitely jump at the opportunity.
Invite Your Customers to Take You on Vacation
People love traveling over the summer and this is one activity you should take advantage of. You can offer your customers prizes for traveling to unusual destinations during the summer wearing or carrying branded merchandise from your store. It could be a t-shirt or a water bottle. Ask them to share their best photos with your merchandise showing to win prizes. You can try to come up with other ideas centered on summer activities to keep your customers engaged.
Take Advantage of the Summer Holidays
Christmas and Thanksgiving are probably the best holidays for ecommerce businesses. The spending levels are spectacular. But you can still take advantage of the holidays that fall during summer. These include Father’s Day, Labor Day, and the Fourth of July. You can generate lots of revenue if you’re creative in your approach. Shoppers are usually very keen on gifts and party supplies during these holidays.
Use Flash Sales
Have a small batch of summer dresses you want to sell? A flash sale is the perfect way to move items you have in limited quantities. The beauty of flash sales is that you don’t even need a holiday to do them. They’re easy to set up especially on Facebook or Instagram and can help you get new customers. Make sure you have a proper inventory management system in place to make sure you don’t sell more items than you have in stock.
Pop Up in Person
Go to festival and fairs that take place during the summer to connect with your customers in person. A pop-up shop can help you do this. Here they can basically try and see what you’re selling before making a purchase online.
Plan your location carefully and only carry with you the merchandise that you think will sell best. You can do a giveaway at your pop-shop to give customers more reason to buy your products.
There you have it – a guide on how to boost ecommerce sales during summer. Give these tips a shot and improve your sales. Make sure your website can handle the boost in traffic by using a managed Azure could hosting.